life coaching

You don’t have to get in a cab with crazy behind the wheel….But, I did!

Today, I had a dream I was at Wendy’s (we go there a lot #50centfrostys) and offered some dude lift. When he went to get into my vehicle he had a backpack. I searched it for weapons and told him. I couldn’t let him in my vehicle (what was I thinking… I was thinking in my dream) upon which he got mad so I asked him why he didn’t get an Uber. He said it would cost him money. OH WELL.

And, I woke up and then I thought about that time we went camping in Niagra Falls, where there is NO uber. We had seen the falls and the gift shops and were ready to go ‘’home’’. As my daughter is shopping for souvenirs I call a couple cab companies (I’m a bargain shopper) and one will come in 10min and be $20 (i think… I also have CRS--- can’t remember shit).

So as we wait outside for the cab --- all these cabs drive by us asking if we want a ride.

Mr. Type A (aka my husband) wanted me to ‘’call a cab’’, when all we had to do was flag one down. This really nice minivan - looked real clean with it’s sliding doors rolled up and we told him we were waiting for one.

This went on for about 10min.

Me… can’t we just get in one of these?

Mr. Type A… we have to get in the one we called.

So I’m nowhere near type A, BUT I am a rule follower so I don’t disagree that we should wait for the cab we called.

And then we found it.

Something out of a horror movie.

And yet we still got in it?

What. The. Freak.


Me, my husband and 2 kids + 1 crazy as shit cab driver.

I recall there was a bunch of stuff on the front seat that I couldn’t even sit down. I can’t remember if he put it in the trunk, shoved it on the floor, or both.

Later, my husband told me he sat in the back so if the driver attacked me he could attack him from behind -- huh? I swear the conversation went something like that, again #CRS

The guy told us tales of driving his cab out west and sleeping in it because he didn’t want to pay for hotels among other weird ass stories, I can’t remember. I was probably looking around the car making sure I wasn’t going to be touched by anything gross, including the cab driver.

I was dreaming about the nice CLEAN minivan that drove by and we said ‘’no’’ too. We could have NOT been squished into this trash can on wheels. So why were we?

Why didn’t we open the door of the cab take one look inside and say -- Thanks. But no thanks????

Once we arrived at the campground and were completely creeped out we made a plan to go straight to the bath house, and not our RV, as we didn’t want crazy cabbie to know where we ‘’lived’’ he creeped around the campground for 5-10min before he finally left.

Our daughter was mortified by her first cab ride.
Her friend was from NYC so I’m sure she didn’t think much of it.

And right now I’m thinking…. WHY DID WE EVER GET IN THAT CAB!?

And then I’m thinking… where else in my life did I get in the ‘’proverbial cab’’ when I didn’t want to!?

In my dream I knew I didn’t want the Wendy’s dude in my car and told him to get out. But IRL we don’t always take a stand for what feels right.

So, the more I think about this... I love that I was cool with the random dude getting in my vehicle (and how rare that it was actually my vehicle and my wendy's and everything was so clear in my dream like it was really happening) but as soon as he wanted to bring baggage with him I was like NOPE!!!!! Like I can handle people but not their crap they bring with them or something. I'm saying no to the crap --- all at the same time I'll also #MarieKondoing my entire home!

Moral of this story...

1 | Don't take peoples crap 

or let strangers in your vehicle when you're not an Uber driver :)

2 | Don't GET In a ‘‘crazy’’ cab or situation 

you always have the right to CHANGE YOUR MIND!

I always say this…

If it feels wrong,
it probably is.
If it feels right,
it probably is.

It's nudges like this that remind me, it's really important to me to honor what FEELS right. I learned that lesson last June when we put down our Sweet Isabelle and I have a whole future chapter on that -- blog post to come!

Tell me… about the last situation you got into that didn’t ‘’feel’’ right? What did you do? What would you do next time?

Have you had a weird dream lately? I'd love to analyze it!

Coach Julia 😘

p.s. check out this episode on The Holderness Family Podcast about dreams!

My itty bitty Soulopreneur Society…. isn't itty bitty anymore!


My itty bitty Soulopreneur Society --- my coaching membership community --- isn't itty bitty anymore!

When I came online 5 years ago to learn how to grow my biz online and not in-person I invested a TOOOOOONNNNN of money in coaching + courses.

It averaged out to $20,000 per year, OUCH!

I thought the more I invested, the more I would learn, the more I would earn. The more would ''come back'' to me in revenue and clients.

At one time I think I was paying 5 different coaches all at the same time!

A few months ago I go FED UP with the coaching industry and the premium model. It just seemed to be OUT OF CONTROL and if that was the way it ''worked'' frankly I didn't want to be a part of it.

And that's when I realized it's the exact reason I have to keep going -- be the solution to the problem! Don't try to ''fix''what's broken, create a BETTER model to serve those who have a heart to serve but not 100s to 1000s of money to invest each month on mentorship.

I know it's possible to reach my BIG income goals working with clients for as little as $37/mo --- because my business is BUILT around continuity!

My biz started to feel REALLY GOOD when I stopped worrying what my coaches thought I should do and did what I thought I should do.

I don't even need/want a business coach anymore!

Yea, you heard me.

I figured it out --- coaching was just slowing me down because I couldn't find the right coach to support me the way I needed supported...

So you know what I did?

I created the perfect coaching program for my clients and in-turn created the perfect support system for ME!

Who knew I didn't need to FIND what I was looking for, I just needed to create it!

And you know what else I did?

I joined a reasonably priced mastermind led by life coach Maru Iabichela called REAL POWERFUL WOMAN and I rarely ask her for business advise.

Because being a good business owner is about being a good person with your priorities in order.

I love that my business is built around providing accessible, affordable HIGH LEVEL coaching to empower others. I love that my clients love me and don't want to find another coach once they start working with me.

THANK YOU to all my new clients who trusted my leadership and joined The Society in faith that it would help you grow your business... it will!

We are just getting started.

Buckle up.

Coach Julia

p.s. what can you do NOW that feels right to you + your biz?

When road blocks are really your building blocks & how to get out of your own way!

Are you crystal clear ✨ and focused like a laser beam 🎯 on your desires for your life?

Because, most likely they are going to come to you through your 💸 biz!

And even more likely the only one standing int the way of you and your dreams is Y-O-U! Which is great, because, I'm going to tell you how to get out of your own way. Even better, it's SUPER DUPER simple once you know the trick!

So let me illustrate it with a story...

2 days ago I put together my 2018 price guide for all my services and about 9hrs ago ⏰ I knew EXACTLY which of my 8 (amazeball) services I was going to go ALL-IN on ---- after being back-n-forth for months knowing which was ''the one''.


Energetically I was all over the place launching this, then that and really not knowing which ONE thing to focus on which was bugging the eF outta me, plus I loathe the traditional online launch model.

But last night, about 3am, it became CRYSTAL CLEAR as it struck me like a ⚡️ how I'm going to make my dreams come true 😊 to create the income and 🙌🏼  tribe of raving fans I desire to impact. ----CRAP!---- in the 24hrs it took me to actually write this post I changed my mind AGAIN, after dinner this eve when my husband suggested to NOT offer a life-time membership to The Secret Society. He said google 'tires for life' and you won't want to do it. But it's all good, because now I have an even BETTER offer (at the same price point) that I'm going to roll out as a Thanksgiving/Black Friday Special!!!

How did I get crystal clear?

Well, that is what flow is for... following the butterflies. We do it in love why are we so hesitant to do it in our business? My ideas and inspiration just keep coming like the waves of the ocean. Cheesy but true! But there was a catalyst to my newfound clarity!

Backstory... so, I attended a webinar in April about 👫 adopting from Columbia, it's been on my 💗 ever since. My daughter doesn't want a spanish speaking sister lol and prefers a baby she can grow up with. About that time I also stumbled on an adoption agency I hadn't heard of near philly (I'm in PA) that uses NJ laws which means it's a 3-day waiting period not 30-days to finalize!!! I found out the total fees will come to apx $44,800 and set a money goal to create it.

Then this am I wake up to an email #signs inviting me to a Columbia webinar (because I was on the April one) and I have to think this most certainly is a thoughts-become-things thing...

because I got crystal clear on my desires, so did how I was going to manifest them!

Now, I still don't know if our child is born years ago from a mom in columbia or somewhere in a belly right now in Pennsylvania but what I do know is I'm EMBRACING the journey 👣 every step along the way.

And here is the switch! Here is where everything changes in life and biz... are ya ready for it?

I realized in this situation and several others I was unknowingly playing a VICTIM and not taking an attitude of gratitude and empowering myself. Once I stopped crying ''woe is me'' (I can't get new clients, I can't make more money, I can't loose weight, I can't ________ <---- insert what ever B.S. story you are telling yourself.

When looked for a solution I IMMEDIATELY found it!

For the purpose of this story I shall declare that... 

I'm no longer a victim of my infertility (and many other stories I told myself but that's another post). I'm an empowered woman on a MISSION to grow our family... whatever it takes, however long it takes! The not knowing now is actually exciting now and not disappointment!

Did you hear that!? Not knowing can be exciting not frustrating!!!

STOP PLAYING THE VICTIm in the story of your life.

I could be sad that I'm now ''over 40'' (and have the ovaries of a 50+ year old) and my whole life the only J-O-B I ever really wanted was M-O-M. I could blame my husband for making me ''wait'' to have a baby (both the first time + 2nd time).

And for many years I was SAD and one reason I threw myself into building this online business!

Kinda like business too.... I could be frustrated that it's taking me ''THIS LONG'' (almost 4 years now) because, I haven't replaced the income from my other business yet :/ but whay

Are there places in your life and business where YOU are playing the role of a victim and not an empowered PERSON?

I wasn't ''this woman'' even 1-month ago! A few simple mindset shifts and ka-pow 💥!

I show up EVERY DAY. 

In my life + biz.

Can you imagine.... knowing EXACTLY where all your time-energy-attention is going to go in your biz to yield you the results you desire?

I may not be doing a FB live, or sending an email or all the things I ''should'' be doing to grow + market my biz but what I'm doing is 1000x times MORE effective because I'm growing + stretching MYSELF. And it has a ripple effect!

Every day, I'm showing up to be a better version of me than the day before. And yes there are many days I do the cha-cha 💃🏼 one step forward 2 steps back 😂. But, I love the woman and biz owner I am now and I can not wait to meet the woman and biz owner I will be 10 years from now!

As my mentor Jenny Fenig always says... THE WORK IS THE WAY!

I feel like I've been waiting my whole life for the ''one moment'' that everything changes, but what if the moment it all changes is only after a series of misfortunate events where you decide to shift from ''victim'' to ''empowered'', not a book, not a mentor, not a class, not an overdrawn bank account, not a nothing... just a simple change of your mind?

Here are some of the things I did to turn off my victim switch:
+ I stopped telling myself old stories
+ I stopped playing the story of how it was ''supposed'' to be
+ I embraced my reality
+ I expressed extreme gratitude for everything and anything
+ I started to really believe I can create anything I desire

What if everything you thought was a road-block was really a building block to creating everything you truly desire?

What would you do differently?
How would you feel different?
What would you say different?
What would you think about?
Who would you be with?
Where would you be?
What would you be doing?

Now go do it!

And leave a comment below and tell me about a story where you are playing the victim and what you're going to do to ditch that role...

coach julia 😘

p.s. I love teaching you mindset + marketing make sure you are on my TEACHING TUESDAY list so I can keep you in the loop of my next free class and replay of the last one!