I'm so excited to introduce you to my biz baby.... Create Your Authentic Marketing Plan 2.0
And a little bit about the journey that took me there.... oh what a difference 2 years can make!
I have a habit of getting distracted.
August 2014, the same month I launched my first coaching website on WP I stumbled upon the opportunity to be one of 200 beta testers for a new company & product by Stella & Dot called KEEP Collective.
It was a "social selling" company which I thought meant sell through social media but it actually meant selling socially (in person) through their home parties called "Socials".
I'll admit I had visions of dollar bills in my head,
to be on the ground floor of an established company (I had always said if I had found S&D before Thirty-one is be selling that now and not bags). I knew my colleagues who got in in the beginning have made 10s of thousands per month for Years. I wanted that to be me.
I was just one of 200 testers in the nation, and the FIRST person in my state to get samples.
I though if I was one of the "first ones" to start building a team that I would be one of the founding designers. I was even trying to get one of the coveted 100 spots and the Tiffany pendant that came with it. If I was one of the first 5 I'd get a 10k bonus! I grew my team to 20 in 3 short months but then it fizzled out. I had booked just one social and these people didn't even know they we're coming to a jewelry party (it was a straight up drinking party) and I didn't know either but I set up my table and tried to "work it". The only person that ended up buying was my hostess. It was a flop to say the least.
I had been pouring so much energy into this new biz and second team --- and at the time I had a thirty-one team of 300+
I had just launched my coaching biz. say what!!?? Isn't that like 3 businesses? Um yea.
I don't know why I got so distracted from the business I had had for 6 years and the new one I just started. I guess u could say I thought the grass was greener on the other side.
And for some of my peers it was!
Most of the leaders killing it with Keep were also leaders with thirty-one. Including one who had been the TOP recruiter the previous year and a guest in Cindy Monroe, our founders home. In fact the first leader to reach the top of the comp plan was THAT thirty-one consultant!!!
I came to the conclusion that 2 businesses with monthly quotas and 2 teams...
was just not going to work for me...
Keep in mind before I figured that out I had niched as a Direct Sales coach as I thought this could be a way I could work with BOTH my teams at the same time.
But there was still a problem.
My heart wasn't in it.
I had "outgrown" the direct sales model which I had so loved. I had been shown ways to make money and passive income without relying on a team.... Dragging my loot to houses or spending hours standing at a vendor event trying to book a party.
I wanted to help women in ANY biz not just direct sellers. I'd now had 10 years business experience in 3 different biz models.
He who chases 2 rabbits catches none
I'd be lying to you if I told you I didn't want to be the first top level leader with Keep but,
that wasn't my destination it was just a chapter.
Shortly there after on of my coaches who I went to a retreat with 4 years ago launched her own coaching school online and so I began to uplevel my coaching expertise and learn from a mom that had three little kids a husband and a thriving lucrative coaching practice. I wanted to be like her!
During that training I got paired with a partner to practice my coaching skills on.
She loved me so much that she wanted to pay me but I wouldn't let her.
When the 12 practice weeks were up she was eager to hire me as her coach and she did!
Only problem was after 6+ mo she was the ONLY person to hire me as her coach. I'd had plenty of calls with potential clients but I had YET to get a client that didn't think they needed to make money first and THEN hire me. And u know how that goes.... They stay stuck and I stay broke.
It was also during this time I decided I needed to make my plan B (my coaching biz) my plan A. The stars aligned and I found a team to help brand me and bring personality to my pixels.
I spent 3 full months neglecting my direct sales biz and family while crafting and launching my rebrand (as a biz coach not direct sales coach).
I though THEN people would be banging down my door to hire me.... They weren't.
So in Jan 2015 after declaring for MONTHS "I'm gonna make 10k this mo" I declared I'm gonna work for FREE the whole month of Jan and that's when I birthed my #29onlinemarketingtips free training to build my list.
Then my Grammie (and last grandparent) passed away --- I sent her to heaven but that's another story. and my husband and I went on a weeklong cruise so I stopped at tip #21 and never finished the project.
I picked up 2 design jobs doing a webinar slide deck (with free coaching) + a sales page.... I earned $1000 in 2 weeks in April but I still wasn't making money being a "coach".
At this point I had to laugh or cry about it.
I couldn't get a client to save my life, or pay my bills for that matter.
It was beyond frustrating and stressful. In fact when my Grammie was dying I had to borrow money from my husband just to put gas in my car to go see her. I had no room on any of my credit cards for a tank of gas and no cash. I couldn't even just jump in my car to go see my dying grandma!!!!!
I was a slave and a prisoner to my own debt which I incurred on my quest to financial freedom - talk about irony!
And then something changed the trajectory of my biz --- I had bought "another" coarse behind my husbands back and against his wishes --- but it changed everything. I had the money to pay for the first of 6, $197 payments because of the design job.
The course was to teach me how to build a course in 30 days and I was one motivated student so I did! I had 270 students register and the ones that showed up like me in my course in "my course" made leaps and bounds in their biz I was blown away and amused that I could get nearly 300 students much easier then I could get 1 client (wtf!) 😜
Then I had what I like to call my "no launch launch" and offered lifetime student memberships to my students! I called it "beta for life" and 14 people bought it! I had made 10x return on my own investment. The first measurable ROTI in 2+ years👏🏼
I had no idea I would end up where I am teaching online marketing and marrying my love for coaching with my love for design!
How did I get here?
1. I never quit or gave up (trust me I thought about it)
2. I believed in ME and my mission to empower others to empower others
3. I prayed
4. I hustled my buns off
5. I put my whole heart into my biz
6. I rebranded
7. I got clear on what I sell
8. I got clear on who I wanted to sell it to
9. I stopped listening to "the noise" online and started to listen to myself --- this is the ONE thing that changed EVERYTHING
10. I found my tribe
If you are struggling to build your online business.
If there are more days you want to quit than keep going.
If you're so tired you don't even know what "awake" feels like.
If you are a prisoner to your paycheck.
If you think maybe success isn't meant for you, after all.
I want to let you know you are not ALONE.
Entrepreneurship is a long and lonely road at times but I promise you the best view is from the highest mountain.
Keep the faith.
Keep the heart.
Keep the hustle.
Dreams do come true!
I'd love to give you the inside scoop on how to REALLY build your own business online with my 29 BEST MARKETING tips....
Want to connect with other Soulopreneurs?
This is so exciting! My friend Amanda (who I met in The Course Launcher) has put together an info packed giveaway, with tips, tricks, and sage wisdom from world-class ladypreneurs (like me).... all about how to SHOW UP and BLOW up in your biz this year!
I'm giving away my Nurture with Newsletters self-study course. Which is an entire module of my flagship course "Create Your Authentic Marketing Plan™". My students RAVE about this module and how much relief it brings them to know once someone joins their list they don't just "sit there".
And because I want to match my effort with yours, when you complete the course you will get a link to schedule a FREE 45min 1-1 Strategy Session with me to revise and edit any of the content you created and give you the next action steps for your marketing plan!
If you're in need, then join us for the Boss Babe Giveaway that's full of this practical blog + biz magic! Click here to enter! (Plus get other juicy goodies...)
In this amazing giveaway, you will learn about:
- How to take awesome photos for your blog + biz
- How to grow and super-charge your email list
- How to create a blogging plan that saves you time and energy
- How to create a content plan that quick and actionable
- How to share your gifts with the power of Pinterest!
- How to sell your products + services with honesty, integrity, and creative storytelling
- How to mindfully market your biz to your ideal clients
ONE lucky winner will walk away with $1500+ of free courses! Think of it like a virtual mastermind with your best-girlfriends (you know...the ones who always dish the best advice!)
The best part? You'll receive goodies from all the gals once you enter. No one leaves empty handed...it's a win-win!
So this gal called me yesterday, she wanted to see if we were a fit for an interview series she was hosting.
I was a little excited! No one ever asked to interview ME before and as a podcast junkie I freaking LOVE interviews. I am learning SO MUCH from listening to really savvy people have conversations with really savvy people.
In fact as I write this Thriving Launch is playing in my headset.
She complimented my brand + message and asked me to tell more about myself. Note to self.... if someone wants to interview or you want to interview them read their blog, stalk them on Instagram, Pinterest, Facebook, Persicope. Know who you want to interview don't waste your time or theirs "getting to know" them.
Now I didn't know anything about this gal because her email signature had no info (weird). So then she asks me "How many people are on your list?". I proudly say...
1,000 on one list
+ 200 on another
Yea, we're not a match then because I have a minimum requirement of 3,000 people and most of the people I'm interviewing have 20,000-40,000 on their list."
I'm damn proud of that list of 200!
And if you have a list even smaller you should be proud too! These are REAL PEOPLE who have stepped up and said YES! I like what you have to offer, I want to be part of your tribe. No ones journey, experience or expertise is any more or less important because of the number on their list.
We ALL start somewhere.
I believe that we all have something to share...
and benefit others and should never-ever-ever suggest someone as "not being enough". My friend Megan Hale has made a whole business around helping women believe in their enoughness!
Jenny Fenig taught me "acknowledge and validate". I find this happens often, other coaches insult the very people they are trying to impress. I think this whole situation could have played out favorably in one of two ways.
#1. She could have stated in her email or phone message to me she had a min. requirement for participation (which is just total ICK factor to me, but I know someone is out there teaching it, and that's a whole 'nother post to write about) and respected her time and mine.
#2. She could have used it as an opportunity to have a brief friendly conversation with me since we were both on the phone. I tried to engage with her about her marketing strategy with this (because I'm always coming from a place of genuinely wanting to help people) but she quickly clammed up and said she had someone helping her with that. I found it even more odd that she doesn't even have a WEBSITE!!! And then I realized she completely judged me by the size of my list. Once she knew that she had no desire to have a conversation with me.
So I'm wondering...
Do you have list shame?
Has someone shamed you for the size of your list?
If you want my 29 BEST tips to grow your tribe and list check out this!