I have a habit of getting distracted.
August 2014, the same month I launched my first coaching website on WP I stumbled upon the opportunity to be one of 200 beta testers for a new company & product by Stella & Dot called KEEP Collective.
It was a "social selling" company which I thought meant sell through social media but it actually meant selling socially (in person) through their home parties called "Socials".
I'll admit I had visions of dollar bills in my head,
to be on the ground floor of an established company (I had always said if I had found S&D before Thirty-one is be selling that now and not bags). I knew my colleagues who got in in the beginning have made 10s of thousands per month for Years. I wanted that to be me.
I was just one of 200 testers in the nation, and the FIRST person in my state to get samples.
I though if I was one of the "first ones" to start building a team that I would be one of the founding designers. I was even trying to get one of the coveted 100 spots and the Tiffany pendant that came with it. If I was one of the first 5 I'd get a 10k bonus! I grew my team to 20 in 3 short months but then it fizzled out. I had booked just one social and these people didn't even know they we're coming to a jewelry party (it was a straight up drinking party) and I didn't know either but I set up my table and tried to "work it". The only person that ended up buying was my hostess. It was a flop to say the least.
I had been pouring so much energy into this new biz and second team --- and at the time I had a thirty-one team of 300+
I had just launched my coaching biz. say what!!?? Isn't that like 3 businesses? Um yea.
I don't know why I got so distracted from the business I had had for 6 years and the new one I just started. I guess u could say I thought the grass was greener on the other side.
And for some of my peers it was!
Most of the leaders killing it with Keep were also leaders with thirty-one. Including one who had been the TOP recruiter the previous year and a guest in Cindy Monroe, our founders home. In fact the first leader to reach the top of the comp plan was THAT thirty-one consultant!!!
I came to the conclusion that 2 businesses with monthly quotas and 2 teams...
was just not going to work for me...
Keep in mind before I figured that out I had niched as a Direct Sales coach as I thought this could be a way I could work with BOTH my teams at the same time.
But there was still a problem.
My heart wasn't in it.
I had "outgrown" the direct sales model which I had so loved. I had been shown ways to make money and passive income without relying on a team.... Dragging my loot to houses or spending hours standing at a vendor event trying to book a party.
I wanted to help women in ANY biz not just direct sellers. I'd now had 10 years business experience in 3 different biz models.
He who chases 2 rabbits catches none
I'd be lying to you if I told you I didn't want to be the first top level leader with Keep but,
that wasn't my destination it was just a chapter.
Shortly there after on of my coaches who I went to a retreat with 4 years ago launched her own coaching school online and so I began to uplevel my coaching expertise and learn from a mom that had three little kids a husband and a thriving lucrative coaching practice. I wanted to be like her!
During that training I got paired with a partner to practice my coaching skills on.
She loved me so much that she wanted to pay me but I wouldn't let her.
When the 12 practice weeks were up she was eager to hire me as her coach and she did!
Only problem was after 6+ mo she was the ONLY person to hire me as her coach. I'd had plenty of calls with potential clients but I had YET to get a client that didn't think they needed to make money first and THEN hire me. And u know how that goes.... They stay stuck and I stay broke.
It was also during this time I decided I needed to make my plan B (my coaching biz) my plan A. The stars aligned and I found a team to help brand me and bring personality to my pixels.
I spent 3 full months neglecting my direct sales biz and family while crafting and launching my rebrand (as a biz coach not direct sales coach).
I though THEN people would be banging down my door to hire me.... They weren't.
So in Jan 2015 after declaring for MONTHS "I'm gonna make 10k this mo" I declared I'm gonna work for FREE the whole month of Jan and that's when I birthed my #29onlinemarketingtips free training to build my list.
Then my Grammie (and last grandparent) passed away --- I sent her to heaven but that's another story. and my husband and I went on a weeklong cruise so I stopped at tip #21 and never finished the project.
I picked up 2 design jobs doing a webinar slide deck (with free coaching) + a sales page.... I earned $1000 in 2 weeks in April but I still wasn't making money being a "coach".
At this point I had to laugh or cry about it.
I couldn't get a client to save my life, or pay my bills for that matter.
It was beyond frustrating and stressful. In fact when my Grammie was dying I had to borrow money from my husband just to put gas in my car to go see her. I had no room on any of my credit cards for a tank of gas and no cash. I couldn't even just jump in my car to go see my dying grandma!!!!!
I was a slave and a prisoner to my own debt which I incurred on my quest to financial freedom - talk about irony!
And then something changed the trajectory of my biz --- I had bought "another" coarse behind my husbands back and against his wishes --- but it changed everything. I had the money to pay for the first of 6, $197 payments because of the design job.
The course was to teach me how to build a course in 30 days and I was one motivated student so I did! I had 270 students register and the ones that showed up like me in my course in "my course" made leaps and bounds in their biz I was blown away and amused that I could get nearly 300 students much easier then I could get 1 client (wtf!) 😜
Then I had what I like to call my "no launch launch" and offered lifetime student memberships to my students! I called it "beta for life" and 14 people bought it! I had made 10x return on my own investment. The first measurable ROTI in 2+ years👏🏼
I had no idea I would end up where I am teaching online marketing and marrying my love for coaching with my love for design!
How did I get here?
1. I never quit or gave up (trust me I thought about it)
2. I believed in ME and my mission to empower others to empower others
3. I prayed
4. I hustled my buns off
5. I put my whole heart into my biz
6. I rebranded
7. I got clear on what I sell
8. I got clear on who I wanted to sell it to
9. I stopped listening to "the noise" online and started to listen to myself --- this is the ONE thing that changed EVERYTHING
10. I found my tribe