Is your coach really a trainer... and not really a coach?

Back in 2011, I was introduced to a direct sales coach that was getting some of my colleagues great results. I wanted to hire her, she was $500 for 5 phone calls. I went on her wait list 3x till I finally was ready to make the investment.

I can't remember what we used my 5 sessions for, in fact I just referenced my notebook and have ONE page of notes that don't look much worth $500!

I do remember her telling me I needed to have 10 parties a month. This was her strategy for "exponential growth" and if I wanted to spend a session finding out why I could or I could just do it. So I did. It was AWFUL I never had 10 parties again it doesn't work for me, and I knew it wouldn't. I didn't WANT to have 10 parties month. And I thought she should be coaching me for what works for me. 

But here's the thing she's not a coach she's a trainer calling herself a coach. 

A trainer tells you WHAT to do a while a true coach believes you have the answers and "coaches" them out of you.

A coach will GUIDE you to follow your inner wisdom, help you dig deep to your hearts true desires be it in business or life, support you on what you want to do, create an action plan and hold you accountable. Yes, they may do some "training" with you but they are not teaching you a "formula", "blueprint" "system", or "method" that is the be all end all (like my first coach). They believe in YOU and the magic you are meant to bring to the world in a way only you can bring it.

So then I hired another coach (for the same price - and also formerly in direct sales) and WOW! What we accomplished in such a short time together was nothing short of a miracle looking back. She was AMAZING and she helped me be a better leader. Together we developed my own personal thirty-one party experience "Bringing the Boutique To You" + a "Ladder to Leadership" 12 week program I created from scratch with her.

And do you know that leadership program yielded me 2 new leaders in 12 weeks! 

So based on my own experience doing things the "trainer" coaches way didn't work for me and yielded me NO tangible results. The only useful advise she gave me was to get a calendar that's an apt. book style with time increments.

The "real" coach who believed in me and COACHED me got me MEGA RESULTS in my business.

So I find it comical now that I reflect on that because, I keep seeking trainers disguised as coaches. And it's REALLY FRIGGIN FRUSTRATING! Just yesterday I had a sales call with a coach (well not actually her, someone on her team) I found and began to admire (like me she had another business she closed prior to going into coaching, prior to a successful direct sales career where she fell in love with coaching and went her first 18mo WITHOUT a client). 

The more questions I asked the more apparent it became that this coach offers a specific process and order to do things (apparently I'm working on phase 2 stuff now). And then something terrible happened...

I began to doubt myself!

I ignored the icky sensation I was feeling that this was NOT for me. I wondered should I really be doing it HER way? Maybe launching my Create Your Authentic Marketing Plan™ course this month, that I KNOW works with proven results -- isn't such a good idea after all. 

Maybe I don't know what I'm doing. 

I LOVE how my body gives me cues -- like that icky sensation that practically screams RUN FAR AWAY this isn't a fit for you!

We REALLY do have all the answers inside us and that's what I believe when it comes to me and my clients + students. 

I love how my intuition says F*ck what everyone else says I'm doing it MY way and it's going to ROCK

So why do I think someone else has answers that I don't have?
That THEIR way is better than my way.... Why?
That they know something I don't?
Because they have made more money than me?

In direct sales we say "everyone starts off as a team of ONE". It's no different in online business... we all start as ONE and go + grow at our own pace. What works for someone else probably won't work for us and what works for us most likely won't work for the next person.


Because we all are unique, as cliche as it sounds it's the honest to God truth! 

I believe in MY TRUTH.
I believe in faith, heart + hustle.
I believe my business can be financially successful on MY terms, MY way!

And most importantly I believe these 2 things:

#1 I'm the Boss
#2 There are no rules

I'm going to go out on a limb here and say... you don't NEED a coach. You may WANT one, but you don't neeeeeeeed one. You really do have the capability of moving forward "alone" -- despite what someone else (who wants your money) will tell you. I'm not saying it will be easy, but it is possible.

I will say when you find the RIGHT coach things can get pretty awesome pretty quickly!

So how do you find the right coach and how do you know when you are really ready? I've created this handy "10 Questions to Ask" when hiring a biz coach booklet to help you. 

I also say that when you're wondering if you're ready for a coach you probably are! So many people have it backwards they think I'll make money and THEN I'll hire a coach. Isn't that kinda like "i'll start going to the gym when I'm thinner"? Um, you have to go to the gym to get thin!!!! 

Want to have a coaching consultation with someone who things YOU'RE THE BOSS? Want to practice those 10 questions on me? Feel free to apply for a no-stings attached strategy session here!

p.s. check out my blog post "IS YOUR COACH LEGIT" for more tips to find a coach you won't regret hiring!